Experiential and exhibitions

Encouraging consumers to experience products and take brand warmth away with them has been a big part of my work to date for brands including Barclays, Network Rail, the United Grand Lodge of England (Freemasons to me and you) and Chelsea.

UGLE - Victoria Cross memorial

I was part of the team that helped the United Grand Lodge of England honour the 64 Freemasons who were awarded the Victoria Cross during the First World War.

As well as helping to come up with the overall theme, writing the event collateral and helping to organise the 15-feet-long, contextual timeline, I had the idea of creating 64 life-sized soldier figures to represent each one of the men being honoured.

With each also including a moving passage about their exploits, the figures became a focal point of the ceremony, which was featured on BBC news, and covered extensively across media channels.

The wooden figures received particular attention, with the families of those being honoured being surprisingly moved to be ‘in the presence of’ relatives they had just distant memories of, or had only ever heard about.

Network Rail

To help establish stations as not just retail destinations, but occasional entertainment venues, we created a 'live' brand that could work with any station, and with any promotional event, from music to menus.

Network Rail needs to carry out a lot of consultations related to the work it does: each is a mini exhibition, combining infographics, facts, figures, plans and all the information the public needs to make an informed decision. I've also produced a fair number of other kinds of exhibitions for Network Rail, and all the supporting collateral that goes with them, so have conveniently also put them here.

Barclays Pingit and LifeSkills

The team and I did a lot of work to promote Barclays Pingit to young audiences which were most likely to embrace the concept. Targeted groups included football and err, Justin Bieber fans. Strangely enough, this was virtually the same group we targeted with a range of LifeSkills activities, designed to encourage them to take advantage of the help, support and training Barclays was offering.